Stop prospecting from frozen lists. Start a flywheel from your wins.
InsightSignal verifies any company against your intent, syncs verified accounts to your CRM, and uses closed-won outcomes to continuously refine and expand your ideal customer profile with human oversight built in.
The static-database tax
Your list is decaying as you read this.
Most platforms hand you a snapshot and call it intelligence. The moment it lands in your CRM, the data goes stale, the bounce rate climbs, and your sender reputation pays the price. There's a better order: verify against your intent at the moment of outreach, sync only what's real, and let your CRM's outcomes flow back as signal — not noise.
Decay starts on day one
B2B contact data goes stale fast — much of it within a year. Snapshots stop being true the moment you cache them.
Aged lists tank deliverability
Outreach against stale data routinely pushes bounce rates into double digits. Sender reputation pays the price.
SDR hours get burned on cleanup
Reps lose meaningful time every week reconciling, deduping, and re-researching lists that should already be clean.
How the loop closes
Five steps. One operator-controlled flywheel.
Click any step to see how it works in the product.
Define Intent
- Type your business purpose in plain English — “I sell HR software to mid-market healthcare with 200–1000 employees in the US.”
- InsightSignal extracts anchor fields, exclusion rules, and scoring indicators.
- Every uploaded company is classified four ways: Target, Competitor, Middleman, or Out‑of‑Scope.
Step 5 stays in your hands by design. Automatic re-scoring based on Closed-Lost reasoning is how bad ICPs get baked in — the human stays in the loop where it matters.
Entry point one — verify on demand
Six personas. One verification engine.
Quick Verify answers a specific question about a specific company in seconds. Pick the persona that matches your job and the same engine applies the right scoring rules.
Sales Prospect
Is this company a good outbound target right now?
Competitor Check
Where do they overlap with us — and where don't they?
Partner Fit
Does their book, region, or motion complement ours?
Market Intel
What does the data actually say about this segment?
Investment Check
What does the diligence story look like in 60 seconds?
Legitimacy Check
Is this vendor real, operational, and what they claim to be?
See it in action
Same question. Three companies. Three personalized grades.
A tech company asked: “Is this a competitor?” — here's what InsightSignal returned.
Stripe — Grade A
Best Buy — Grade C
Philip Morris — Grade F
Try the engine right now
Verify your first company in 60 seconds
Create Your Free Account
Sign up to run your first company analysis.
Entry point two — verify in bulk
Upload a list. Score it against your goal.
Drop in a CSV. Write your intent in plain English — “I sell HR software to mid-market healthcare companies with 200–1000 employees in the US.” InsightSignal extracts the criteria and verifies every row against live sources.
Upload & describe
Drop a CSV from your sales platform or CRM. Write your intent in plain English. InsightSignal extracts targeting criteria, exclusion rules, and scoring indicators. Saved profiles can be reused on any compatible upload — no re-analysis fee.
Pre-flight dedup
Three-tab duplicate panel: Similar Records (near-identical rows in this CSV), Database Matches (companies you’ve already verified), Multiple Contacts (different people at the same firm). Keep, Skip, or Keep Separate per group — credit estimate updates live.
Verify & classify
Every row gets an A–F grade, an intent-aligned category (Target, Competitor, Middleman, Out-of-Scope), and a reasoning summary. Results stream in row by row — you don’t wait for the whole batch to start acting.
The flywheel mechanic
Seed 1–5 winners. Build a verified ICP.
Find More Like This is what makes the flywheel a flywheel. Pick the closes that matter — your strongest customers, your best partners, your highest-fit prospects. InsightSignal extracts the shape, pulls candidates from the data network, and runs full multi-source verification on the ones you keep.
Pricing is transparent. Synthesize and Refine are free. Sample preview costs a couple of credits. Fetch is ~1 credit per kept candidate. Verification at the standard per-row rate. You only pay for what you actually verify.
AI reads your seeds and builds an editable Ideal Customer Profile — industry, size, location, revenue band, segment signals.
Live count cards update as you adjust filters. Pick Balanced, Cost-focused, or Coverage-focused strategy.
Optional sample candidates pulled from the data network so you can sanity-check fit before committing.
Pool slider, credit estimate, worst-case hold. Cancel any time — refunds settle as stages complete.
Where verified data lives
Native push into the CRM your team already uses.
Direct API integrations — no zaps, no middleware. Connect once, then push from any Companies or People view. Two-way sync where the platform supports it.
HubSpot
Two-way ready- Companies, Contacts, and optional Deals for grade A/B records.
- Native fields auto-detected, plus a dedicated InsightSignal custom property group.
- Research reports attached as HTML notes on the company timeline.
Pipedrive
Two-way ready- Organizations + Persons with native field population and colored custom enums.
- Industry fuzzy-matched against Pipedrive's 120+ built-in categories.
- Research reports as pinned HTML notes on the Organization timeline.
Monday.com
Two-way ready- Items + auto-detected subitems for contacts on any CRM-type board.
- Status columns with colored indicators reflect grade and disposition.
- Research reports posted as HTML updates on the item timeline.
Nutshell
Two-way ready- Accounts with linked Contacts, full company + person field mapping.
- InsightSignal grades, disposition, and readiness as custom fields.
- Research reports attached as notes on the Account timeline.
Inbound sync — the half of the loop most platforms skip
When your connection supports inbound (HubSpot OAuth, Pipedrive, Monday.com, and Nutshell), Won and Lost badges flow back to InsightSignal companies as deals close. Contact job changes and company-field updates fire re-verification flags so your enrichment stays current. A Needs Review queue catches events we can't auto-match — you decide what to link or skip.
Note: HubSpot Service Key connections are push-only. That's a HubSpot Private Apps platform restriction, not an InsightSignal one — switch to OAuth if you need the inbound side.
Why the grades hold up
Three independent sources. One transparent answer.
Every verification crosses three independent paths to the same question. When they agree, you get a high-confidence grade. When they disagree, we don't hide it — the source disagreement shows in the result so you can see exactly which signal to trust. No black box. No averaged-away conflicts.
AI
Reasoning models cross-check the firmographic story against everything they can see about the company online.
Employee counts, leadership, recent moves, and structural signals come directly from the network of record.
Web Search
Live web search pulls verified facts, news, and external mentions to confirm what the other two paths report.
Signal you can show your boss.
Who uses InsightSignal
Operators across the revenue stack
Sales & SDR teams
Verify before outreach. Bulk-grade prospect lists. Re-seed Find More Like This from closed-won.
Investors & analysts
Due diligence in minutes, not days. Provenance you can defend in committee.
RevOps & partnerships
Unify intent across the org. Pool credits. Govern outbound at workspace scale with Teams Edition.
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